What does it take to design a successful PR campaign

“Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad” – Richard Branson As indicated by experts and...

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Evolution of media studies in the age of platform-agnostic convergent journalism

While the economy is becoming more and more dependent on platforms, media or journalism, on the other hand, is moving towards platform-agnosticity and convergence. Today,...

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How to target the pitch?

Media relations being one of the most important parts of our profession today, is equally intriguing and challenging when it comes to execution. Most of...

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My favorite teacher came calling

As I entered the dark alley around the corner, I could hear footsteps behind me. Too close, they were too close, I murmured to myself....

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Will the Mumbai Climate Action Plan save the city?

Last week, Mumbai launched a climate action plan. One of the biggest cities from India and even South Asia to do so. The Mumbai Climate...

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Fingerprints always tell a story

“Our fingerprints don’t fade from the lives we touch”…a quote I found on Facebook circa September 2012, was brought back to my notice thanks to...

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Of Barack Obama, LSD and Internal Communications

(Let me start with a disclaimer. The LSD in the title of this piece is not what you are assumingJ.) The finest example of an...

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Straight Talk with Melissa Arulappan

Melissa Arulappan, Head, Corporate Communications, IQVIA India speaks to Sameera Fernandes about her journey in the field of Public Relations & Communication, the leadership challenges...

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Atul Ahluwalia in conversation with Amith Prabhu #CommSPEAK

Atul Ahluwalia, is the Founding Partner of First Partners, a premier communications consultancy which focuses on driving business outcomes through communicat...

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