Dealing with Today's Smart Consumers with Strategic Brilliance!

In the dynamic world of public relations, PR professionals are now confronted with a new challenge: the incisive nature of today’s ‘aware’ and more informed...

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The Future of Corporate Communication: Navigating Technological Evolution

In a swiftly evolving landscape of corporate communication, technological advancements are reshaping the way organisations connect with their stakeholders. As we stand on the precipice...

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Moving from Self-Doubt to Self-Confidence

There’s an interesting anecdote narrated by the late Bhagwan Dada (Bhagwan Abhaji Palav), who is considered to be Hindi Cinema’s first dancing superstar. During his...

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The Metamorphosis of CMOs-Evolution and Future Horizons

In the dynamic landscape of business, the role of Chief Marketing Officer (CMO) has undergone a remarkable transformation over the past decade. I have witnessed...

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The Power of Narrative: Unveiling the Significance of Storytelling in Corporate Communications

So what’s your Story?! While everything else gets weary and clichéd, a story doesn’t! There is something so captivating and endearing about a story, that...

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The Determined Mindset

At the outset, I would like to profusely thank my clients, mentors, colleagues, friends and family for everything I learnt in my journey of life...

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How to Leverage Employee Advocacy for Reputation Management

Employee advocacy is an effective way of building credibility and reputation for a company. Employee advocacy means encouraging employees to become brand ambassadors of the...

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Do it for the people (Do it for your brand)

At the recent TEDx speaker dinner, it was a privilege to meet some of the brilliant minds (goes without saying), across geographies. At first, the...

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Water Scarcity in Bengaluru: Lessons in Sustainability

Bengaluru, once known as the Garden City of India, is now grappling with a crisis that threatens its very existence: water scarcity. The rapid urbanisation...

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How many meetings are too many?

Three different things happened last week that underlined the importance of creating space for a meeting of minds. They are from different spheres of my life...

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Adapting to fluidity

When Facebook validated ‘it’s complicated’ as a relationship status back in the mid 2000s, it was an amusing novelty for many. Others nodded in approval,...

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Green Queens: 5 Feminine Traits Crucial for Sustainability Success

This month, in the wake of International Women’s Day (IWD), we are celebrating the achievements and resilience of women worldwide. IWD is a reminder of...

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A 'User's Guide' for An Evolving Landscape

In 1988, I married into a family of four generations in India.  Fleeing Basra and Aleppo, they arrived in Kolkata in the 1800s where they...

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