Sustainability and Social Responsibility in Marketing - What Does the Future Hold?

In an era where consumers are becoming increasingly conscious of their environmental impact and societal footprint, businesses are compelled to re-evaluate their marketing strategies. Sustainability...

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Corporate Reputation, Purpose, & Public Policy

With leaders from governments, businesses, scientists, civil society, and other stakeholder groups congregating in Dubai for COP 28, climate change is in headlines world over....

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The art of managing stakeholders – II

The art of managing stakeholders has changed with times. In the past, companies were often tight-lipped and preferred a one-way communication. It was very much...

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The ‘Celebratory Mindset’

From October every year, India goes into an atmosphere of celebrations and festivals. Dussehra, New year celebrations state wise, Diwali and more- people have reason...

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Data. Data. Data. That’s all your need for your story

An obvious statement, whether you think analytics or information. Probably a must-do captured every year in the trend stories, as well as the year-end summary...

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The Path to a Sustainable Lifestyle: Practical Tips for Everyday Living

Personal sustainability refers to the ability of an individual to meet their needs and pursue a fulfilling life in a way that is balanced, responsible,...

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Framing the picture right

Courtesy of Cyclone Michaung, I was irritated and also a bit scared. Should I refuse to go to Chennai? Was it safe to travel? Would...

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Sustainability is Table Stake; Impact Communications is More Impactful

As a communications professional, I have journeyed through the evolving landscapes of Corporate Social Responsibility, philanthropy, social campaigns, sustainability, and seeing the profound shift in...

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