Will the Mighty King of Communication Reclaim its Throne?

Every time our eyes fall upon the neatly folded newspaper, gracing the coffee table or racks, a silent question stirs in our mind: Has time...

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Personalised Marketing for Customer-Centric Strategies

In the dynamic landscape of marketing, one trend stands out as a game-changer which is the shift from traditional demographic segmentation to data-driven targeting. This...

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Cutting Through the Content Cacophony: A Corporate Communicator's Guide

The information age has ushered in a content deluge. Every company vies for a sliver of attention in a digital sea overflowing with press releases,...

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Five Thumb Rules of Effective Crisis Communication

A crisis can hit an entity in any form and at any time. A minor issue can accelerate into a massive controversy and damage the...

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Collaboration is a different currency

In the last 25 years of consultancy life, in different ways and at different times, the same conversation seems to crop up.  “My team has...

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Boss's time up

The acceleration of technological advancements and digitisation is making companies around the globe scramble to get equipped for what the future threatens to unfold. Among...

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