Why National PR Needs Regional Partners to Thrive in India

The dynamic and diverse landscape of India stretches well beyond what is captured in national news. Its rich mosaic of cultures, languages, and regional identities...

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Dynamics of Political PR: Harnessing the all-important ‘image’ of political players

With the National elections round the corner, what could be a more powerful affirmation for Political PR! Indeed, it would not be out of order...

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The Shape-Shifting Storyteller: The Evolving Role of the PR Professional in Modern India

The Indian PR landscape is undergoing a metamorphosis. Gone are the days of press releases and one-way communication. Today’s PR professional is a multifaceted storyteller,...

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The Determined Mindset- II

In part one of my column on this important subject we outlined the meaning of determination and the positive attributes of the ‘Determined Mindset’. We...

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The Perfect Recipe for Compelling and Engaging Content

If content is the king, then content creators are the makers of the the king. Content creation is one of the critical aspects of the...

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Do I have something useful to say?

After 264 weeks of writing and publishing on LinkedIn, this morning, when I was out for my walk, I thought to myself “Do I have...

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Gen alpha, the alpha generation?

Generation X was named after a book. Author Douglas Coupland’s 1991 novel, Generation X: Tales for an Accelerated Culture, struck a nerve and the name...

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Green Queens: 5 Feminine Traits Crucial for Sustainability Success

This month, in the wake of International Women’s Day (IWD), we are celebrating the achievements and resilience of women worldwide. IWD is a reminder of...

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