Adapt - To Thrive, Not Just Survive

Imagine reading a book that could turn into a cool Netflix series on managing businesses! Well, this one can. The author, Harit Nagpal, currently the...

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The Fine Balance: Authenticity and Influencer Marketing

There is an influencer born every 30 seconds on social media. Each one promises to drive authentic conversations among their followers for the brands they...

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Navigating Media Ethics

The recent uproar surrounding Poonam Pandey’s fake death announcement has triggered a crucial discourse on media ethics, public relations, and the dynamics of social media....

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Are you ready to lead your company towards its ESG goals?

Last week the finance minister Ms Nirmala Sitharaman unveiled India’s plan to achieve net zero target by 2070. Several schemes were announced by the government...

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Four Soft Skills to Elevate your Comms Career in 2024

Soft skills are essential in any profession and play vital role in career progression. Soft skills are certain personality traits and interpersonal skills to connect...

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How Sustainability Reporting is reshaping the Indian Capital Markets

Introduction: Environmental, Social, and Governance (ESG) investing has emerged as a significant force reshaping global financial markets, and India is no exception. As the world...

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Reflections on Feedback

I would presume that the purpose of feedback is to find ways to improve. If not, what is it all about? It’s not just a...

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Companies that changed the world

Uber, WhatsApp, Airbnb, Canva. There are many such brands born in the past decade worthy of mention, but to make our point, these 4 brands...

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A Case of Communications Brilliance!

Living in a quaint city in the American South, oceans away from my country, I found myself completely engaged in the celebrations of the Ram...

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