PR methodology to retain and sustain brand perception

Public Relations is an integral tool while creating a marketing mix for your brand. A sound PR strategy can enable a brand to tell its...

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10 must-have digital marketing strategies for a tech startup

Being a tech startup is never easy. In an increasingly digitalising world, while it certainly has its intrinsic advantages, it has its share of downsides...

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Understanding the multiple facets of PR & effective communication

If PR is about understanding how the operative environment works and then finding a dynamic and ingenious way of using it to your advantage, leveraging...

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Exposing data bias & systemic inequality

26th August is observed as the Women’s Equality Day to raise awareness of women’s equality and the success they have achieved in various sectors. To...

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Why local is important in media relations?

One of the key activities we as public relations professionals continually look into the respective brands that we are associated with is increasing brand awareness,...

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The choice you make today is what makes you

Last week I was spring cleaning my laptop and came across many old photographs, writings and other documents, which at that time had seemed important...

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The Corporate myth is under siege!

Yuval Noah Harari talks about cooperation networks such as cities, and empires, which he calls ‘imagined orders’ in his book, Sapiens. He refers to them...

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Ticking all the boxes, unboxed

The last week saw me dealing with a problem of plenty. Where to prioritise my time? What to focus on? What is the best use...

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Do press conferences really help?

This is a contentious subject. But one which is worthy of a debate. Media/ journalists prefer one on ones to a large press conference, because...

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Straight Talk with Naresh Kumar

Naresh Kumar, Senior General Manager (Corporate Communications), Power Grid Corporation of India Limited (POWERGRID)  speaks to Sameera Fernandes on the importance of changing the business...

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