Monthly Newsletter 1 - June 20211 Jul, 2021ShareIndia’s First Magazine for Public Relations and Communications ProfessionalsFill your nomination at bit.ly/RT30TCCT. Last date to submit entries is 14th July.For more information visit www.spectraonline.inTo submit your entries visit www.fulcrumawards.in Data Governance: Best practices and key to data driven cultures An interesting session by Devshree Golecha, Head of Data and Analytics at TDEU, at AMEC Virtual Global Summit of Measurement on Communication Accountability: planning, purpose and... reputationtoday.in Thoughts on the Share of Search The AMEC Virtual Global Summit on Measurement with the theme Communication Accountability: Planning, Purpose and Proof was power packed with speakers from across the globe... reputationtoday.in PR Trends 2021 - The New Normal: Is there PR after a pandemic? Our lives, especially our work place has completely changed since the pandemic has hit us. Beyond the personal loss which many of us have faced... reputationtoday.in Using Analytics to Solve Real Life Problems Another interesting session I attended at the AMEC Virtual Global Summit of Measurement on Communication with the theme Accountability: Planning, Purpose and Proof: Day 2... reputationtoday.in Data + Insights + Creativity = Winning Campaigns When you have examples of such exemplary case studies, no one can undermine the power of analytics. Deepshikha Dharmaraj, CEO, Genesis BCW shared some insightful... reputationtoday.in Why Measurement is Crucial to Successful PR In the world of communications and marketing, data is now too important to ignore. And while many domains of integrated marketing have made data analysis... reputationtoday.in Stories you must read! My pick for this month is a very unusual genre, an autobiography of an actor – KABIR BEDI. An actor who was quite well known... reputationtoday.in Is digital PR changing the future of the marketing landscape? The internet is bound to take over the PR business in the future. The marketing world was already gradually leaning towards the digital world, before... reputationtoday.in Jab PR kiya toh darna kya Follow-up is one of the key responsibilities of PR professionals across levels. And for PR professionals based in India, it’s an even more important function... reputationtoday.in Cultivating value-based communication in the med-tech sector The role of communications over the past decade and specially in the pandemic has seen a renewed emergence in the corporate world. We have witnessed... reputationtoday.in Hybrid model: The ideal solution for sustaining work culture during work from home The outburst of the pandemic has indeed brought about major disruptions and transformations in our lifestyles. Be it personal or professional, every aspect of our... reputationtoday.in Instagram: The magic wand of communication and story-telling in PR Often people don’t understand the term Public Relations (PR) as it continues to have multiple definitions and jargons attached to it. But, to put it... reputationtoday.in How to stay PR-employable in a digitally disruptive world Public Relations, like any other domain of work, has been shaped by a constantly evolving world. What makes it unique, however, is that it is... reputationtoday.in Management paves the way for entrepreneurship Every project is a purposive creation whose value is derived from the objective set. An entrepreneur aims to fulfill that objective through conscious coordination right... reputationtoday.in The #AMEC Diaries: Notes on Measurement, Impact and the Intangible Even as we all live and work under the shadow of the pandemic, the relevance of Communications has gone up considerably as organisations realise the... reputationtoday.in Return to office and the role of communication It’s been nearly 15 months since the lockdown hit us all. And, it has changed our life beyond recognition. The forced work from home in... reputationtoday.in ‘Virtual’ is quite the way to go Few years ago (in the pre-COVID era), a client based out of Bombay wanted to do a Press Conference in Chennai. It was an important... reputationtoday.in Start-ups leveraging PR to build reputation Are you a start-up founder and confused whether you need to kickstart PR? You must be getting tempted by all those amazing founders sharing their... reputationtoday.in How strategic communication can help build your brand Volatility, uncertainty, complexity and ambiguity – these four elements form what is known as the VUCA world. This phrase has found a new meaning with... reputationtoday.in WFH: Success during Covid-19 and prospects When the Covid-19 pandemic started rampaging around the world more than a year ago, very few people could have estimated it would blow up to... reputationtoday.in Ways to #FuturePRoof a Communications Team COVID-19 has disrupted sectors across the globe and most organisations have revamped their strategies to Reboot, Reinvent and become more Resilient to face future challenges.... reputationtoday.in How 2020 changed Public Relations for good The year 2020 witnessed an unprecedented disruption across industries, inducing the need to adapt, change and equip fast enough to address the changing needs of... reputationtoday.in Digital Communities vs The World: Part 1 - Financial Markets The primary use for social media is for users to stay connected. Our connections define who we are and we do online. This series attempts... reputationtoday.in Virtual Influencer – Real Influence Social media Influencer – Making you feel bad about your life since the early 2000s. On the internet, ‘news’ or ‘new things that happened’ reach... reputationtoday.in Digital Communities vs The World: Part 2 – Conspiracy Theorists The primary use for social media is for users to stay connected. Our connections define who we are and we do online. This series attempts... reputationtoday.in Communication during the humanitarian crisis As I write this piece exactly after a hiatus of 2-months, what I see around all the hell broke loose. All of a sudden so-called... reputationtoday.in Internal communication and remote working The pandemic induced a change in workplace scenarios almost overnight in an abrupt, instantaneous, and unexpected manner for the working population of the world. While... reputationtoday.in News in the Era of Digital Communications It was last week when one of the students of a leading media school approached me for some inputs on her thesis, and one of... reputationtoday.in Covid, Compassion and Communications What we all have witnessed about the second wave of Covid19 resurgence has been nothing less than a catastrophe devastating the lives and work of... reputationtoday.in Communications for Peace As I woke up today and got ready for my daily dose of news, I came across the news of a blast at the Indian... reputationtoday.in Are you a psychological first aider? Over the past few months, I have been having a number of coaching and mentoring conversations. Each conversation is different and unique in its own... reputationtoday.in A gift for yourself I just love the way children unwrap gifts. The first yell at receiving a surprise. Then the hurried tearing away of the packaging. And then... reputationtoday.in Growth v/s Sabotage For quite some time now, the country has been witnessing a continuous stream of defections from one political party to the other. There has been... reputationtoday.in Lessons from being an entrepreneur – Part I In 2014 I decided to take a break from the corporate world and explore what it meant to be an entrepreneur. It was the era... reputationtoday.in Lessons from being an entrepreneur – Part II In my earlier post on this, I had shared what it takes to start the journey if you wish to be an entrepreneur. The beginning... reputationtoday.in Think of animation movies, when thinking of new communication techniques! My Sunday binge was the lovely movie – Cars (the first one) – and that is when I wondered how these animation movies are a... reputationtoday.in Villains help create heroes. Sometimes, even superheroes. Mogambo. Gabbar Singh. Hannibal Lecter. Shakaal. Lord Voldemort. Dr. Dang. Kancha. Freddy Krueger. Raavan. Duryodhana. Names that we could easily resonate with, when thinking of... reputationtoday.in 10 Sustainability Certifications you need to know about Sustainability is fast becoming a career choice for many young professionals and job seekers typically ask – so what certifications do I need? Most of... reputationtoday.in What matters ... Why matters more… Do I have something useful to add to the conversation on measurement in PR? This question confronted me when I was invited to speak at... reputationtoday.in My way or the mucky way A few weeks ago, we had another Covid scare. The lady who lives with us and looks after us when we are busy online ‘zoomed... reputationtoday.in Sprinkles of support Try as I might, I cannot recall where I heard this beautiful phrase “sprinkles of support”. For some reason, as I sit down to reflect... reputationtoday.in Old stories make new stories As I go in search of my learning from this week, I seem to be on a trip down memory lane. School days, college days,... reputationtoday.in A breath of fresh air After a long break, we went in search of a breath of fresh air. The ritual of our Sunday walks had been broken thanks to... reputationtoday.in Sometimes, just throw the rule book out Over 40 countries. More than 100 offices. Close to 70,000 employees and growing every day. Each speaking a different language. This kind of a scenario... reputationtoday.in A post Asterix story about the need to add value all the time Our organisation was about to embark on the most comprehensive business dashboard ever designed. It was a great opportunity for us in internal communications to... reputationtoday.in Legacy of Values Almost every company we know of have their mission, vision and set of values. Invariably, these manifest themselves as posters in the reception areas of... reputationtoday.in Of Bill Clinton’s statement and the Bell Curve Many of you would remember Bill Clinton’s statement the time he was facing allegations about his involvement with an ‘intern’. He was subsequently impeached by... reputationtoday.in Global or corporate re-alignment of PR partners All of those in the PR profession, particularly from the consultancy side, are aware of the pain involved when their client suddenly decides that they... reputationtoday.in Straight Talk with Heena Rai Heena Rai, Founder at Talent2 International Education Consultancy speaks to Sameera Fernandes on how the need of the hour is to provide cost effective solutions... reputationtoday.in Straight Talk with Rajan Bahadur Rajan Bahadur, CEO – Tourism & Hospitality Skill Council of India (THSC) deliberates with Sameera Fernandes on his plans to revamp one of the worst... reputationtoday.in Straight Talk with Neena Gopal Neena Gopal is a journalist who began her career in Bengaluru , right after the defining years of the Emergency. She went on to work... reputationtoday.in Straight Talk with Snigdha Bharadwaj Snigdha Bharadwaj has served the country as a Commissioned Technical Officer in the Indian Air Force. She is also a Govt. certified professional Yoga instructor... reputationtoday.in Straight Talk with Sudha Narayanan Sudha S Narayanan, Founder Trustee of Charlie’s Animal Rescue Centre (CARE) is known for her hands on approach to running an animal centre singlehandedly without... reputationtoday.in Meme Culture – Yay or Nay? Did you forward that Monday is here meme to your friends to beat the Monday morning blues? Or sent a Goa trip meme on your... reputationtoday.in CSR – Corporate Social Responsibility or Collective Social Responsibility Corporate Social Responsibility (CSR) has been a critical agenda for all corporates. While the company would invest in CSR with the purpose of giving back... reputationtoday.in Main Hoon Na! No, I am not talking about the blockbuster SRK starrer movie! While this phrase became very popular and achieved a cult status post the movie... reputationtoday.in Strong brand identity can be the secret weapon for young brands A lot has been said about the importance of a brand identity. Organisations, across industries, understand the value of ‘brand building’ and having a distinct... reputationtoday.in www.reputationtoday.in @RepTodayMagShare
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