She Storms The Norms

In the book ‘She Storms the Norms’ the authors embark on a journey through the lives of 17 extraordinary women who have broken the conventions...

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Navigating the Future: Growing Relevance of Sustainability in Marketing

As stewards of our brands, we must recognise that sustainability is not a mere marketing ploy, but a commitment woven into the fabric of our...

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The changing dynamics of social media influencers

The times, they are a changing’ and so are the dynamics of social media and its all important catalyst – the influencers! Till some time...

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The Two-Way Street of PR: Interactive Content and User-Generated Buzz

Public Relations is shedding its one-sided reputation. Static press releases are giving way to a more dynamic approach, where audiences aren’t just informed, they’re actively...

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Hey, watch out, I’m impulsive

We have been talking about acquiring new mindsets and letting go of our old mindsets to cope with change, uncertainty and new challenges and I...

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Mitigating Reputational Risks in the Era of Disinformation

A video of Mukesh Ambani, the chairman and managing director of Reliance Industries, endorsing a stock market forum was floated on social media last month....

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See It To Be It

“If you can’t see it, it’s hard to be it” was a line that came up a few times in a ‘Lead Her round table’...

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From ‘Persuasion’ to ‘Ready Assistance’ - how advertising is evolving

The advent of digital technologies is making the return on investment (ROI) of every element of  the advertising and marketing ecosystem measurable. This is arguably...

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The Minefield of Greenhushing and Greenwashing

Talking about sustainability is a minefield, no doubt. One misstep can lead to reputational damage or accusations of greenwashing or greenhushing. There are numerous nuances...

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