#TataStories: 40 Timeless Tales to Inspire You

At the second edition of SPECTRA (a reputation management conference) I witnessed an interesting session with Harish Bhat, the Brand Custodian at Tata Sons. After...

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Leveraging the great Indian festivals for communication, brand building and PR

The festive season is upon us. ‘Dussehra’ and ‘Karva Chauth’ have just gone by and Diwali is on the anvil. Christmas and New Year are...

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Is content really the king in PR?

There has been a lot of debate on whether paid / surrogate spaces for Corporates in various editorial sections of the media is good or...

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Top skills required to excel in a PR start-up

The communication business is rapidly growing. As the competition becomes fierce, it becomes vital to brand yourself original. In an age where many PR consultancies...

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Holding your fort

Have you ever paid attention to the mental process you follow while selecting which webinar/speaker to listen to in a conference? Are you aware of...

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Influencer Marketing is a must for new-age PR

With the fast-paced digital revolution in one of the world’s largest internet-consuming populations, new avenues for marketing and PR have opened in sync with these...

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What is the key to meeting targets?

Am I making an impact? We are past the halfway mark of the financial year. It is customary to take a pause and reflect on...

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The rise…and the beginning of the end

VA’s debate with Muhammed Yusuf at an event organised by the Clinton Foundation was done and dusted. VA, and his support of the ‘for profit...

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