Storytelling will continue to be at the heart of communications

A good story can create emotions and feelings within oneself and is the most powerful tool to introduce ideas into the world. Storytelling is the...

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Upgradation in strategies leads to successful PR campaigns

A few years ago, when I was asked about the strategies to target the digitally viable communities for one of the pivotal projects, I argued...

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Internet Addiction: Part I

Author’s note: This is a serious subject. The uptick of screen time over the past 18 months cannot be ignored. From infants to senior citizens,...

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Voice of the team matters

Corporates are formed of complex hierarchies full of people at different levels. The top management teams including Directors, CEOs, Presidents, Vice Presidents, and Heads of...

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Who is your role model?

For many years now I have been interacting with management students either at the entrance level or when they graduate and prepare for their career...

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A perspective shift in policy making is needed in the climate changing world

The United Nations Climate Change Conference will be underway in about five days (31 Oct, 2021 – 12 Nov, 2021). India is now at the...

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Importance of Content PR for Business

Content is King! This proverb holds a lot of meaning in the PR business, wherein the basic objective is to develop a bridge of communication...

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Jumping to conclusions = jumping out of relationships

Scene 1 Reema had taken an instant liking to Suchi and wanted to be protective of her. Suchi had just joined the company and was...

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It all ad(d)s up. Learning by doing.

The first few weeks of the UpGrad course on advanced digital marketing were like a trip down memory lane. Back to B school days, revising...

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A media overdose can be bad for health!

Large format stories in all mainline dailies. Tick. Large format stories in all business dailies. Tick. Large format stories in all regional media in the...

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Leadership reimagined!

It won’t be wrong to say that the pandemic has brought about a revolutionary change in the way we go about living our lives. It...

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Roger C. B. Pereira in conversation with Amith Prabhu #CommSPEAK

Roger C. B. Pereira, Vice Chairman & Member of the Board of Governors: Mumbai First. He is also the Convenor of the Collaborating Chambers of Commerce and Di...

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