SPECTRA 2021 Roundup12 Oct, 2021ShareIndia’s First Magazine for Public Relations and Communications ProfessionalsThank you Partners for supporting Season 2 of #RTSPECTRA SPECTRA 2021: How influence and culture will catapult businesses in the future No one can dispute that culture affects how we think and how we act as individuals. So understanding the importance of culture, one can see... reputationtoday.in SPECTRA 2021: Why Trust is the currency in an unpredictable new world. Trust isn’t easy to build both personally and professionally. It develops slowly, typically after a lot of effort and planning and today, with the ‘new... reputationtoday.in SPECTRA 2021: Why is Diversity, Inclusion & Equity more important than ever before In today’s challenging business scene, the need for an innovative, resilient workforce is imperative. A diversity of perspective and creating a true sense of belonging... reputationtoday.in SPECTRA 2021: Innovating is the only way to higher success in reputation building In highly competitive markets, we see that building brand equity has emerged as one of the main priorities for the business, as it brings several... reputationtoday.in SPECTRA 2021: The Power of Trust The power of trust can help you step over many crossroads and create many moments of truth. The dynamics of trust are delicate – it can... reputationtoday.in SPECTRA 2021: The Role of ESG in Building Reputation A good reputation is vital to success in business and in life. We came face-to-face with this firm belief of Tony Langham, Chief Executive &... reputationtoday.in SPECTRA 2021: The Intersection of Corporate Governance and Reputation Good reputation is key to for any organization in a competitive market. And, good reputation is an important condition to get stakeholders’ support and it... reputationtoday.in SPECTRA 2021: Storytelling for Business in the New World Storytelling is about telling stories. Stories have always been a sure way to communicate. It is about using stories to engage your audience, or to... reputationtoday.in SPECTRA 2021: How will Blockchain help marketing & communication professionals in the next decade? Blockchain is a new term that we are coming across quite frequently today. It may be a relatively new technology, but it’s already changing the... reputationtoday.in SPECTRA 2021: Leading with humanity: Rebuilding trust & connection What can be done to regain brand trust when it has taken a hit? Many brands have faced this challenge. There are many steps that... reputationtoday.in SPECTRA 2021: Attention Factory Why was Tik Tok so popular? Every few years, a new app reboots the way we use social media. After it burst into the scene,... reputationtoday.in SPECTRA 2021: Building a Global Communications Center of Excellence - Learning from the Process Communication is a central component of the core business of a Centre of Excellence, and it is critical that we need to communicate effectively with... reputationtoday.in SPECTRA 2021: Tata’s deep connect with India Traditionally a brand custodian can be described as someone, who is the architect of a brand, fine-tuning different areas like – how the brand appears,... reputationtoday.in SPECTRA 2021: Leading through Change Leading through change leads to defining new expectations, behaviours, and the commitment needed from people. And, when leading others through transitions, leaders definitely set new... reputationtoday.in SPECTRA Plus 2021: Realising the power of small – How small wins in a world of big? The power of small is often undermined and we’re taught there’s power to largeness, observed Shreya Krishnan, Aon India as she kicked off the discussion... reputationtoday.in SPECTRA Plus 2021: Emerging out of a difficult 18 months – How firms saw an opportunity in a crisis? The new normal. Far from being a catchword, COVID-19 has truly changed the world. Significantly, many businesses have been severely impacted by the coronavirus pandemic.... reputationtoday.in SPECTRA Plus 2021: Setting the agenda for the future – What firms plan to do in 2022 and beyond differently? The best-run businesses have a thorough approach to planning for growth.Leaders make informed decisions on the direction businesses are headed. Thinking strategically is an opportunity... reputationtoday.in SPECTRA Plus 2021: Ensuring the talent edge through innovation – Why are younger firms more attractive Unique talent has the advantage of increasing business performance. It contributes to an organisation’s continuous growth and also has the ability to meet changing business... reputationtoday.in SPECTRA Plus 2021: Thrive to break the clutter – Where do emerging firms see themselves three years from now? We’re living in the age of communication overload. This has picked up with the pandemic, creating an unparalleled challenge for brands, as they struggle to... reputationtoday.in SPECTRA Plus 2021: Future of Communication in South Asia South Asia has a mix of regional and local PR strategies, because it’s about thinking regional, but staying local. Evidently, there has to be a... reputationtoday.in www.reputationtoday.in | www.spectraonline.in @RepTodayMagShare
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