Fulcrum Awards 2021 Winners Announced

The organisers – The PRomise Foundation and PRmoment.in – announced the winners of the sixth edition of Fulcrum Awards on Thursday, September 30th, 2021 at...

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Messaging through PR is imperative in the start-up ecosystem

Since the pandemic hit, it was clear that there will be unforeseen challenges across sectors. However, the startups managed to navigate through this turmoil in...

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News value locked down!

I have been running online courses on the art of writing Press Releases. Yes, I am serious. And the courses are free. More often than...

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Consistencies in Brand Messaging

Communication is all-important for a brand, and even more impactful it becomes when you see it carrying a sustained, cohesive and consistent message for the...

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Who are you?

Movies fascinate me. The way the stories are braided; they serve as an excellent escape route from the mundane and routine. Sure, there are some...

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What makes ‘what questions’ so powerful?

“What did you do last week, that you really wanted to do, for yourself?” This is a question my coach asked me about 15 years...

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Of Arsalan Biryani, Bauls and Sail Boats

Mumbai has VT, and Churchgate! One caters to both local and intercity train travel, and the other is primarily for local trains. Kolkata, too, had...

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Coffee people versus tea people

Over the years, there have been a number of ways of analysing personalities- based on their color preferences, favorite music, or holiday destination, amongst others....

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