Teach yourself Marketing & PR

‘Marketing’ as the author describes in the book is a relationship between an organisation and its marketplace, customers and potential customers. More often than not,...

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How can PR and Social Media co-exist in the coming years?

PR and Social Media, two specialties of marketing, are chalk and cheese but are progressively getting entwined like never before. For example, gradually, Twitter has...

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Key marketing & advertising trends for 2021

Notwithstanding the shadow of Covid still hanging over the economies around the world, digitisation has become an irreversible force of nature for businesses as well...

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Time for traditional PR to get a digital jab

At any busy railway station across the country, one would get to hear this very familiar announcement quite often… “Kisi bhi laawaris vastu jaise tape...

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10 Commandments: B2B Social Media Marketing

Author’s Note: In this series, the author’s ego has been boosted. These listicles are his way of helping and supporting the comms community whilst he...

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You can buy this article: The rage around NFTs

Author’s note: The title is 100% literal. The original word document of this article can be bought on Mintable for 0.57 ETH – or about...

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AI & Entertainment

As millennials, our focus, obsessions and interests meander. A lot. Based on the amount of screen time we had as kids, the amount of time...

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Big Boss Bye Bye

What caught my eyes today was this headline “Jeff Bezos Leaves Enduring Legacy As He Steps Away As Amazon CEO” as I was glancing over...

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Social Media Listening

Businesses today work in a cross-border environment. Local is global and global is local in terms of products and services offerings by companies. In the...

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Messaging Strategy in Communication

We communicate. It’s a routine for us as corporate communications professionals to continuously deal with, discuss, talk, narrate and modulate the issues related to communication...

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TIME – love it or hate it. But you cannot ignore it.

Six months already gone by to 2021. How fleeting time is! If you are engrossed in something you love doing, it flies. If you are...

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Honey, I am getting a divorce

“Honey, I am getting a divorce”. These were the words my closest friend said to me when she called me after a couple of years....

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Unwinding with the wind

Last week for the first time I ventured out of my home to travel and stay with my eldest sister for a few days. It...

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It’s a century!

This article is my 100th piece for Reputation Today (RT) magazine. I still recall the time when my friend Shreya Krishnan mentioned about the upcoming...

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Stop celebrating Mediocrity - Celebrate Excellence!

There have been so many instances off late when a lot of us have been in spaces and places that have celebrated mediocrity over excellence....

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Understanding Gender Blindness

I came to know and understand gender blindness as a concept only a few years ago and when I stumbled on it, I realised that...

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Take a break!

Have you felt fatigued lately? Overwhelmed? Like there was no end to this sudden loop we have gotten into. Have you felt anger and annoyance...

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Changing demographics of your target audience

In the past few weeks, its my mom telling us about all the new series or movies launched across various OTT platforms. And she is...

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Curating valuable conversations is our superpower!

Movies have got us listening to every possible animal and alien – all of them had something to converse with humans. Interesting how we got...

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Sustainability reporting certifications, where to begin?

Sustainability has never been more relevant for businesses. Corporates and businesses now simply cannot function without considering climate change, biodiversity, access to wages and skills,...

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Sir Richard Branson is the Gladiator: Leadership lessons from the Virgin Unity launch!

Star Wars: The Empire Strikes Back was the first sci-fi movie I watched in a theatre. As a young kid, I got enamored by its...

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Are you a complete package or a flash in the pan?

The headline in Hindustan Times read, “Rahul Dravid gives impeccable speech in the dressing room after India’s win in 2nd ODI.” If I had not heard/read Rahul...

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The purpose of content repurposing

“There is no such thing as a new idea. It is impossible. We simply take a lot of old ideas and put them into a...

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Shifting office again…coming & going

And just like that, I am packing up my desk again. All set to move out of my son’s bedroom, which has been my office...

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What do ‘attracting clients’ and ‘ESG’ have in common?

“People enjoy the company of those who enjoy their own company” I remember reading this line in the speaking tree column on the edit page of...

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When the boy became a man

And just like that, in the middle of a city forest, we saw the boy grow into a man. I am sure it has been...

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Soul-itude @50

Soul…’ I am not sure what draws me to this word. Time to do some soul searching maybe? A quiet birthday, away from the hustle...

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John F Kennedy, being a maverick and shoveling snow

I really don’t know why John F Kennedy was one of my childhood heroes. I was just 6 when he was assassinated in Dallas. But...

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Bryan Adams. The Summer of 2004 (not 69). And India’s largest IPO.

It was the summer of 2004. Bryan Adams, and his superhit ‘Summer of 69’, was only meant for special occasions. I used to play it...

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Never stop learning. Our search for a global PR partner!

In August 2004, our firm went in for their long-awaited IPO. In India, we had two consultancies working for us. One handling the corporate aspects...

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An out of the box interview: When potential team members decided

I was in Delhi, staying at our company’s swank guest house on Prithviraj Rd. The IPO road shows were on, and we had just concluded...

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Straight Talk with Avril Quadros

Avril Quadros, a talented singer, author and founder of a wellness company – Avril’ Qs’, brings the concept of mindfulness and happiness to life. She...

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Straight Talk with Bhaskar Rao

IPS Bhaskar Rao, Former Commissioner of Police, Bengaluru and present Additional Director General of Police (ADGP) Railways shares insights with Sameera Fernandes on the importance...

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Straight Talk with R. Sri Kumar

IPS R. Sri Kumar was the former vigilance commissioner in the Central Vigilance Commission, India. He was in the team that cracked Shri Rajiv Gandhi...

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The importance of Communiter

Olympics 2020 kick off on July 23 – one year delayed, and in a city where most residents feel the Games are an imposition. If...

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Disruptive leadership

‘Disruption’ has emerged as a commonly used word today, across business conversations. It finds its place when defining global trends. Disruption gained more prominence with...

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